Our Team
Russell Rieger
CEO
Russell Rieger is the CEO of Not Dead Yet Media and Senior Marketing Advisor at GoldState Music. His career has spanned the media, entertainment, branding, marketing, and finance industries, with decades of experience in the music industry, first as a manager and then as a Grammy-winning label executive.
Russell brings expansive operational and strategic knowledge from a wide span of business. He previously headed the media and entertainment division at a family office in New York. As General Manager at Madonna’s Maverick Records, he built the label into a freestanding record company within the Warner Music Group and worked with artists including Prodigy, Alanis Morrisette, Muse and the Deftones. He then became EVP heading Creative Services and A&R, Prior to Maverick, he was VP and General Manager at London Records, launching the music label in the U.S. As co-founder of Pipeline, an entertainment branding and marketing company, his clients included numerous Fortune 500 companies. His consulting firm has advised startups and early-stage companies.
Rebecca Carroll
CMO
Rebecca is a senior marketing executive, championing genre-busting artists and innovative creators at Universal and Island Records, indie labels and Simon & Schuster. She built local and national peer-based college marketing programs for music and film. She founded two marketing and strategy firms, and was social and content marketing director for tech clients including WhitePages, Hiya, Spire Maritime, and state primary campaigns.
Mauro Perelstein
CTO
Mauro is a creative tech executive who effectively communicates with business, creative, and tech people alike, turning ideas into reality. He’s worked in a variety of business environments and has advised clients, including start-ups, government agencies and corporations. He’s an entrepreneur in his own right and never turns down a challenge.
In his role at Not Dead Yet Media he liases with partners, suppliers and investors in everything tech-related to ensure smooth integrations and synergy between platforms.
Ross Pettaras
Advisor
Ross is an Advisor to Not Dead Yet Media, overseeing the music operations and finance functions, and discovering new artists. With a background in investment management, Ross is a Partner of Business Succession Partners, an AI driven, private equity-style holding company. Ross started in the music industry at Sony Music Entertainment, working in the finance and A&R departments.